Marketing expenses, not to be confused with Marketing staffing, are completely discretionary so they are another place to look to find savings if and when necessary. Finally, occupancy cost make up a good percentage of overhead. An aspect of Rightsizing also involves getting rid of excess space that is no longer needed and as quickly as possible to impact the budget year.
For our company, the budget process actually starts no later than September of each year for the next year as we anticipate what we will face in the new year. If we have to make cuts to expenses, they often start in the fall of the preceding year so that we get the full impact of those cuts in the new year. Sometimes the budgeting process is used to change the company's direction. Establishing a budget each year is critical to running any business. Cards talk and numbers don't lie. The Annual Budget usually tells the company story in real terms.
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